for premium revenue teams · professional sports properties
A premium book is a running set of judgment calls: which account is quietly at risk, which is ready for a larger structure, where the season's revenue gap actually lives. Fairhope reads the whole book, account by account, and hands each rep the decisions worth working now, with the rule, the facts, and the confidence behind every one.
Every recommendation arrives as one decision unit: a Finding, a Game Plan, an Action. This one is drawn from the Demo Club book, worked end to end.
Bristol Logistics Holdings spent $95,000 in the prior twelve months and $35,000 in the last twelve, a decline of 63% ($60,000), with the last premium purchase 4 months ago and the primary contact last seen 3 months ago. The account is still active, but the pattern is weakening before any formal lapse.
A Finding names what changed and shows how strongly the rule supports the conclusion. Data confidence separately states how reliable the underlying account data is.
Treat this as a risk diagnostic before any new commercial ask. The relationship is still close enough to diagnose what changed: seasonality, business need, contact turnover, or real account softening. Lead with the diagnostic; the commercial conversation follows from what it surfaces.
A Game Plan lays out the approach a strong manager would take.
Ask the account owner for a fifteen-minute conversation.
An Action gives the rep one concrete next step to take in their own voice.
A revenue number below plan is a starting point, not an answer. The platform locates the gap to the accounts and patterns behind it, then surfaces each account as an inspectable recommendation for the rep of record.
Illustrative chart: premium revenue pace against plan, with the gap shaded and located to three accounts named below the chart.
Falcon Logistics holds an annual suite and is filling near capacity at 98% average guest utilization across 5 high-demand events in the last twelve months. The current allocation is starting to look undersized for how the account is using it.
Suites, lofts, clubs, and memberships: the highest-margin seats in the building. Every active rule belongs to one of these focus areas; together they organize attention across the whole book.
No recommendation is a black box. A rep or manager can open any Finding and walk the full chain in seconds.
rule · facts · confidence · what would change it · every time
The platform never drafts buyer messages and never sends anything. The relationship belongs to the person who built it.
Every recommendation waits for a person. The rep or manager decides whether and how to act.
Every recommendation shows its evidence to the people working the account.
Property-side only.
The rule library comes from sixteen years operating premium revenue across professional sports and live-event environments. Its language follows how experienced premium leaders assess the book.
premiumintelligence.fairhopesports.com